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Monday, January 28, 2013
Investopedia: McDonald's Seems Back On Track, But Not Cheap
Even some of the best-run companies in the world can make mistakes. McDonald's (NYSE:MCD)
started 2012 betting on a turn in the economy and consumer sentiment,
and tried to move customers up-market from its value offerings. That
didn't work, and the stock lagged for the year. While McDonald's has
retrenched around value and continues to deliver impressive profits,
investors' perennial support for this company rarely allows it to get
very cheap.
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