Investopedia: Nike Continues To Just Do It

For Nike (NYSE:NKE) to perform as it has despite economic challenges in Europe, China, and the U.S. is a pretty strong testament both to the power of the brand, but also the company's commitment to product development. With a strong pipeline, signs of improvement in China, and the potential to recapture some lost gross margin, Nike could retest its 52-week high in the not-so-distant future. Nike isn't a terribly cheap or underrated stock, but strong financial performance could still translate into decent (or better) stock performance.

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Nike's Winning Formula

Although Nike (NYSE:NKE) is well-known as a global athletic brand juggernaut, it may yet still not get all of the credit it deserves. How many suppliers can dominate its retailers like Nike? How many companies have been so successful in their home markets and then ported over that popularity to overseas markets with hardly a hiccup? At best, it is a short list and would probably be made up mostly of much-larger companies like Coca-Cola (NYSE:KO) and Apple (Nasdaq:AAPL).

Looking at Nike's first fiscal quarter results, it seems like this story just keeps rolling on.

The Quarter that Was
Last year was a tough one, but Nike seems to be bouncing back well. Revenue was up 8% this quarter, with footwear and apparel posting similar growth rates of about 7%. Global futures, though, were up 13%, and that suggests an ongoing consumer recovery. That futures growth was strong in China and in emerging markets was not surprising, but North America futures were also very strong. Perhaps not so surprisingly, Western Europe and Japan were both soft (Japan in particular). 

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