Wednesday, November 5, 2008

You Can Beat KD (KFT, K, GIS) (???)

http://community.investopedia.com/news/IA/2008/You-Can-Beat-KD-KFT-K-GIS1105.aspx

Here's my latest piece on Kraft, for Investopedia.

Folks, I have no idea whatsoever what's up with that title. I submitted the piece with a title along the lines of "Kraftwerk", but it got changed -- which is a normal part of the process. I originally was going to go with Crafty Kraft Crafts ... and then decided to change my medication.

I've asked my editor what the heck that title is supposed to mean. I'll let you know if/when I get an answer...

ss

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