Thursday, June 9, 2011

Investopedia: Oxford Reaping The Rewards Of Transformation

Change just for the sake of change is a often a really bad idea, as is changing up a successful business plan. And yet, it looks as though a major shift in the business plan has been just the ticket for Oxford Industries (NYSE:OXM), as the company seems to be reaping better margins and a better valuation as it has shifted away from its traditional private label apparel manufacturing business. 

A Decent Beginning to the Fiscal Year 
Oxford got its fiscal year off to a solid state. Revenue rose 27% on a reported basis and was more or less in line with the average analyst expectation. Revenue growth was fueled by the inclusion of sales from the Lilly Pulitzer business that Oxford acquired roughly six months ago and was therefore not part of year-ago sales. The inclusion of this revenue was responsible for two-thirds of the company's reported revenue growth, though the Tommy Bahama business was up nearly 13%. Unfortunately, the turnaround in the Ben Sherman business line continues to falter and revenue was down a further 13%.


To read the full piece, please click below:
http://stocks.investopedia.com/stock-analysis/2011/Oxford-Reaping-The-Rewards-Of-Transformation-OXM-JWN-M-URBN-TGT-RL-PVH0609.aspx

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