McDonald's (NYSE:MCD) is a curious story. It runs only one concept worldwide, but it runs it extremely well. What's more, though it has a fairly limited menu and a relentless focus on driving out costs, it is seeing growth and operating leverage by expanding that menu and finding even more ways to become even more efficient. It is also an interesting contrast to Yum! Brands (NYSE:YUM) as the companies seem to be following very different playbooks at this point in their corporate lives.
Great Second Quarter Performance
If McDonald's is the place where people go to eat when they cannot afford better options, that may explain why results were so strong in the second quarter. Unlike Yum! Brands, McDonald's actually saw good same-store sales growth in both the U.S. (up 4.5%) and Europe (up 5.9%), while Asia-Pacific and emerging markets were more modest (up 5.2%) relative to the much higher economic growth in those areas.
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McDonald's Continues To Reinvent (MCD, YUM, RT, RRGB, WEN)
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