It may be true that "Nothing Runs Like a Deere," but it also makes for an unpleasant sound when it smacks into the reality of tougher operating conditions. Deere (DE) typically enjoys a premium valuation within the heavy machinery space -- a recognition of the company's market share, strong brand equity, and reliable performance history. Unfortunately, Deere is showing that it's not immune to the larger economy or operating missteps.
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Deere Smacks Into The Wall Of Worry