Seeking Alpha: Hanesbrands Looking To Double Down On Self-Improvements

What Hanesbrands (HBI) has done over the last few years is pretty impressive. Not only has the company consolidated and streamlined its manufacturing system and more than offset volatile cotton prices, but it has also managed to introduce new value-added products that carry significant premiums. Wall Street has absolutely noticed, taking the shares up over 160% in the trailing two years and nearly 90% in the last 12 months.

Now the company is looking to replicate those improvements across the 2013 acquisition of Maidenform. There are certainly many opportunities for Hanesbrands to cut redundant costs, streamline Maidenform's operations, and drive better utilization while augmenting their brand image. I believe that Hanesbrands will succeed in integrating Maidenform, but expectations have risen with the stock price. There is a significant opportunity to expand the activewear business and the company's share in overseas markets, and success there is going to be important to this stock continuing to outperform.

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Hanesbrands Looking To Double Down On Self-Improvements