For many people, owning their own business is an opportunity not only to make a living, but to enjoy making a living. By working for yourself, you'll have the opportunity to succeed as far as your work ethic and savvy will allow, and the chance to largely shape your own working conditions.
All this and more represents a powerful pull to many people. But before making that leap, think about a few of these often overlooked challenges in running your own business.
Do You Have A Business?
It seems like an obvious question, but a surprising number of people never really ask themselves why someone would pay for their particular goods or services. Likewise, some people go into business with a "Field of Dreams" attitude towards customers - build it and they will come.
To read the full column, please go to:
http://financialedge.investopedia.com/financial-edge/0810/Starting-A-Business-Consider-This-First.aspx
Thanks to my folks for being a sounding board on this one.
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