Investopedia: Industry At A Glance - Pay TV

On the surface it may not seem like there would be much growth left in the U.S. pay TV market. Penetration rates are already north of 90% and most Americans consider cable (or satellite) TV service to be just as much a necessity as electricity or gas. Moreover, with the decline of dial-up, pay TV carriers also provide the entryway to Internet access for most people in this country.

And yet, that doesn't mean that there isn't growth potential or vibrant competition. Satellite providers, cable TV providers and phone companies are stepping up their battle to offer more or less the same services to the same customer base. What's more, alternate online options are reducing some of the distribution power of this sector, while more and more distributors also see themselves as content providers. Oh, and there's this tech company called Apple (Nasdaq:AAPL) that may have some ideas of its own about how TV service should look in the future.


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