Higher-end retailer Williams-Sonoma (NYSE:WSM) has a problem. It's not a merchandise quality problem or an in-store experience problem. It's not a substitution problem; people still cook and use furniture. No, the problem for Williams-Sonoma is more of a consumer disposable income problem - there is nothing in a Williams-Sonoma store that people cannot live without, and as surveys from the National Retail Federation continue to show, people are trying to stretch their income further by shopping more at places like Wal-Mart (NYSE:WMT) and Bed Bath & Beyond (Nasdaq:BBBY) and less at places like Williams-Sonoma.
Cracks Showing in Q2?
Although Williams-Sonoma management decided to issue an earnings press release talking about "strong" earnings in the title, investors can be forgiven if they don't see it as such a strong release. Revenue came in at the lower end of analyst expectations, with reported growth of just a bit more than 5%. While in-store retail growth was pretty anemic (less than 1%), direct-to-consumer sales were up 13% and internet sales (part of DTC) was up nearly 19%.
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