Investopedia: Maxim Integrated Hoping To Drive A Hybrid Model

Investors looking into the semiconductor space can find an example of almost any sort of business model they may want to buy. Some analog companies, Linear Technology (Nasdaq:LLTC) or Analog (NYSE:ADI) for instance, focus on a wide variety of proprietary high-performance analog chips. Other companies focus more on high-volume chips for consumer applications. Then there's Maxim Integrated (Nasdaq:MXIM) - a chip company that's looking to do a little bit of both.

Mixing Old with New  
Maxim has a solid history in the high-performance analog space, where it garners broadly the same sort of profitable margins and long product lives as the likes of Linear and Analog Devices. More recently, though, the company has been pursuing high-volume apps like chips for handsets. Although these chips frequently have shorter cycles and lower margins, there is definitely money to be made in volume.

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