There used to be a time when investors liked to buy biopharma stocks going into product launches. Nowadays, though, expectations seem to run hot on approval and the risk of disappointing launches outweighs the lower probability of surprising successes.
So how, then, should investors look at Biogen Idec (BIIB)? On one hand, this company could see several major launches over the next 12- 18 months that would add multiple potential blockbusters. On the other hand, the reality of the market today seems to be "buy the data, sell the launch."
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Biogen Idec Gearing Up For Major Launches
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