Despite the shared obsession between corporate executives and Wall
Street over cost-cutting, costs are not necessarily Procter &
Gamble's (PG)
biggest problem today. Instead, the company may be paying the price for
getting too aggressive on price and too lackadaisical on product
innovation. With rivals like Unilever (UL) and Colgate (CL)
showing more in-store momentum, P&G investors may want to prepare
themselves for a few more quarters of unimpressive earnings reports.
Continue here:
Procter & Gamble's Problems Go Beyond Costs
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