Tuesday, July 24, 2012

Investopedia: Bull Vs. Bear - Olympic Advertising Is A Waste Of Shareholders' Money

Question: Are the Olympics worth the money spent on marketing by corporate sponsors?

Bear's Response
Commercial sponsorship is a huge part of the "Olympic experience." Not only do corporate sponsors go a long way toward defraying the cost of an Olympics, but "in kind" payment of services and products can make the games run more smoothly. The question, though, is whether these companies get an adequate return on their money. I believe they do not.

Continue here:
http://stocks.investopedia.com/stock-analysis/2012/Bull-Vs.-Bear-Olympic-Advertising-Is-A-Waste-Of-Shareholders-Money-MCD-KO-NKE-UPS0724.aspx

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