I do still have some modest concerns about a transition in how Cognex is viewed by the Street - less of a "pure" growth story and more of a "good growth… for an industrial" - but sentiment is difficult to predict, and I think Cognex still has a powerful tailwind from overall growth in automation adoption across multiple industrial end-markets. I'm also concerned that my double-digit growth projections are too aggressive, but again I see significant growth opportunity in existing served markets, growth in new markets, and opportunities to grow/acquire adjacent products and software.
Cognex isn't what I'd call "truly cheap", but I do see high-single-digit total annualized return potential at this level, and I think 2022 could be a better than expected year for growth, so I'm leaning more favorably on these shares even after the nearly 25% bounce of recent lows.
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