Investopedia: Campbell Soup Still Well Below Simmer

Campbell Soup (NYSE:CPB) is still looking for the right recipe to boost its performance and has been for quite some time now. In more than half a decade, this well-known soup, beverage and snack company has grown its revenue by less than $200 million (or about 2%), despite a series of strategies targeting things such as new products, pricing and emerging markets.

It's worth asking if Campbell Soup management is looking at the right targets, even now. It may simply be that soup is no longer a growth market and that product development and promotional efforts in this category are a waste of money. Said differently, if companies like Kraft (NYSE:KFT) and Kellogg (NYSE:K) see their futures in snack foods and ConAgra (NYSE:CAG) and Ralcorp (NYSE:RAH) in generics, Campbell Soup may be wasting shareholder capital on strategies that just can't work in the long run.

Read more here:
http://stocks.investopedia.com/stock-analysis/2012/Campbell-Soup-Still-Well-Below-Simmer-CPB-GIS-KFT-K0524.aspx