It's hard enough to make hay competing against well-run businesses like McDonald's (NYSE:MCD),
and it's not made any easier by the intense price and brand competition
that goes with the restaurant industry. What makes matters even worse
for Wendy's (Nasdaq:WEN)
is that the company is trying to establish itself as a "premium quick
service restaurant (QSR)" in a market that just doesn't seem to want to
pay premium prices for hamburgers and quirky sides like baked potatoes.