Investopedia: Costco Living Up To Some High Expectations

One of the problems of having had a lot of success is that it can put expectations at unreasonable levels. That would certainly seem to be a risk for Costco (Nasdaq:COST), as analysts, journalists and commentators have often heaped praise on this warehouse format retailer. While the company may well find it harder to squeeze more efficiencies from an already highly efficient system, the international growth opportunity alone makes this a name worth watching.

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