Investopedia: Coca-Cola Not So Bubbly, But Does It Matter?
It's just one of the realities of investment writing that nobody's ever
going to thank you for writing anything negative about well-loved stocks
like Coca-Cola (NYSE:KO), Nike (NYSE:NKE) and PepsiCo (NYSE:PEP). But as these stocks have shown over the past year, valuation always
matters; all three remain high-quality companies with incredible
brands, but all were expensive a year ago and they have underperformed
in the market. Although I see nothing fundamentally disturbing about
Coca-Cola from a long-term perspective, I wouldn't be in a rush to pay
the going rate for its shares.