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Wednesday, October 31, 2012
Investopedia: Disney Buys Lucasfilm, But Is it A Trap?
For many Star Wars fans, the news that came out Tuesday evening read
more like something from The Onion or a Halloween prank. The American
media megalith Disney (NYSE:DIS) announced that, not only did it reach an agreement to acquire
Lucasfilm from George Lucas for about $4.1 billion, but that a new Star
Wars movie would be in theaters by 2015, with many more following
thereafter. While this deal looks a little riskier than those for Pixar
and Marvel, Disney has a habit of monetizing media franchises more
successfully than analysts usually predict.
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