Change can be painful, and while
Oxford Industries' (NYSE:
OXM)
move to a more proprietary and aspirational product assortment has
produced solid gains for long-term shareholders, there has been a lot of
volatility along the way (shares went from over $50 in 2007 to below $5
in 2009). Oxford's third quarter is perhaps a microcosm of some of
those challenges - top-tier brands like Tommy Bahama and Lilly Pulitzer
continue to grow well, but the Ben Sherman and legacy Lanier businesses
are struggling and it's taking a lot of money to support the company's
hybrid direct retail/wholesale model.
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http://www.investopedia.com/stock-analysis/2012/Oxford-Industries-Experiencing-Some-Growing-Pains-OXM-PVH-RL-JWN1206.aspx
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