Fourth Quarter Results Fueled by Volume and Ads
Hershey had an interesting fourth quarter from a financial perspective. Revenue rose 12% as reported, whereas most investors were looking for 9% growth (including the Brookside deal). Volume jumped 7%, well ahead of expectations of 2-3% growth, and pricing improved over 2%. That makes Hershey one of the strongest volume growth stories in food right now, and perhaps a leading indicator that shoppers have adjusted to years of price resets.
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