Investopedia: Kellog Back In Its Groove

Once a dependable performer in the food category, Kellogg (NYSE:K) has had some challenges and stumbles of late. Management hasn't just tossed around buzzwords and waited in the hopes of things getting better on their own. Instead, the company moved ahead on an aggressive deal in acquiring Pringles and has been actively restructuring the business and investing in brand-building. The Street has already rewarded these efforts to some extent and the shares aren't exactly cheap, but increased confidence and a return to past multiples could offer some further gains from here.

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