Women's health specialist Hologic (NASDAQ: HOLX )
has had a rough go of it. At a time when most companies in the medical
equipment or diagnostics markets can look back on a great two-year run
in their share prices, Hologic's shares have chopped around and gone
nowhere fast (up just 2%). This isn't a mistake on the part of the
market, as Hologic has underperformed due to slow adoption of 3D
tomosynthesis, changing recommendations for cervical cytology testing,
and fiercer competition in diagnostics.
In hiring former Stryker CEO Stephen MacMillan,
though, the board may have put this company back on the right track.
MacMillan's experience in improving sales efforts and integrating
acquisitions both speak to areas where Hologic needs to improve, and
there is certainly room for improvement here.
Continue here:
A Whole New Opportunity For Hologic Inc?
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