The Next McDonald's

No matter how much nutritionists may hate it, fast food joints - called quick-service restaurants (QSR) in the industry lingo - are here to stay. With Americans still in mass-migration away from their kitchens and into the clutches of the "do it for me" food industry, dozens of chains are trying to lock in their own recipe for becoming the next McDonald's (NYSE: MCD). Should investors order up any of these aspirants?   

Chipotle Mexican Grill - Spicy Growth, Hot Valuation 
Chipotle Mexican Grill (NYSE: CMG) is less than 20 years old, but it has already made a splash in the QSR segment by capturing over one-third of the Mexican-themed segment. Chipotle boasts of fresh ingredients and the ability to customize any order to the diner's tastes (so long as it includes the ingredients they have on hand), and customers have responded in force.

For the complete column, please go to:
http://stocks.investopedia.com/stock-analysis/2010/The-Next-McDonalds-MCD-CMG-YUM-JACK-PNRA-SONC0630.aspx