Wednesday, November 28, 2012

Investopedia: Green Mountain Coffee Roasters Gives The Street A Jolt

Apparently reports of the demise of Green Mountain Coffee Roasters (Nasdaq:GMCR) have been at least a little exaggerated. While the market pioneer for single-serve coffee brewing has some formidable challenges coming from increased competition, it's worth remembering that the consumer products market is not like the prescription drug market where generic launches immediately drive prices into the cellar. That said, it's not as though Green Mountain's valuation marks this out as an especially cheap stock today.

Please read the full article here:
http://www.investopedia.com/stock-analysis/2012/Green-Mountain-Coffee-Roasters-Gives-The-Street-A-Jolt-GMCR-KRFT-SJM-SBUX1128.aspx

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