NASCAR And A Sign Of The Times

NASCAR racing is not everyone's cup of tea, but it arguably has the most direct ties to the economy of all major American sports. Unlike most professional sports teams outside the U.S., major U.S. team sports typically do not have corporate logos plastered all over their jerseys or playing fields. NASCAR races, though, feature 43 rolling billboards on major television networks for at least three hours at a stretch. Accordingly, it seems fair to wonder what the current sponsorship environment says about the economy. (To learn more, check out NASCAR: From Back Alleys To Big Bucks.)  

The Economics of the Decals
Like any other sport, it takes a lot of money to field a NASCAR team. Unlike most sports, where more than half of the cost goes toward player salaries, racing demands huge investments in equipment - multi-million dollar cars, multi-million dollar R&D, and millions more spent here and there on supplies and equipment, travel, and so on. 


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