Quick! Name a company that manufactures the labels that go on the food, beverages, or consumer goods that you buy at the store every week. The odds are very good that, unless you work in the field, you cannot name one. Product labels are ubiquitous and a $30 billion global industry, but a hugely fragmented market. Multi-Color (Nadsaq: LABL) is looking to change that through a combination of innovative internal product development and acquisitions.
Labels Are Everywhere...
Maybe it's too obvious to point out that almost everything on a store shelf has a label on it. Not only are labels legally required on many products, but labels represent a final marketing touch that companies can use to make their products pop out from the competition and draw the attention of shoppers. While this is a large business, $30 billion worldwide and $9 billion in North America, it is incredibly fragmented – Multi-Color is the #2 player in North America, but holds less than 3% share and is one of only seven companies with more than $200 million in revenue.
Please follow the link for more:
Multi-Color: An Emerging Leader In An Unknown Market
No comments:
Post a Comment