Packaging has long been a key part of brand building, but how often does
packaging really make a difference in sales or customer acceptance?
Shoppers may have long since learned to recognize the red, white and
blue logo of PepsiCo (NYSE:PEP), the yellow and blue design of Kraft's (NYSE:KFT) Mac & Cheese and the red and white of Campbell Soup (NYSE:CPB), but how often does a clever package prompt shoppers to pick up a new product?
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