Investopedia: General Mills May Be Making A Mistake With Its Spending
Nothing changes all that fast in packaged food, and the trends that drove General Mills (NYSE:GIS) in the fourth quarter are basically the same that we've seen from ConAgra (NYSE:CAG), Nestle (OTC:NSRGY)
and the rest of the sector. While this company's focus on building its
international business is a smart move for the long-term, I do wonder if
the company is under-spending on promotions and putting 2013 sales
performance at risk.