Investopedia: How Much Better Can It Get At Discover?
By any reasonable measure, Discover Financial Services (NYSE:DFS)
has come back strongly from the worst of the credit crunch - having
broken $5 in the spring of 2009, this stock has very nearly reached $35
in the past couple of months. The company has certainly made progress
getting more merchants and shoppers to use its cards and network, and it
also seems to be picking up a little debit card share in the wake of
new regulations. While these shares aren't overpriced, investors may
want to ask themselves how much better they think a business can get
before they buy shares.