It's tempting for a company to pull out the stops and grab all the money that it can whenever it can. Smart companies, though, realize that being overly aggressive in the short term can cause bigger problems. To that end, lululemon athletica's (Nasdaq:LULU) decision to focus less on maximizing current sales, in lieu of rolling out fresh product, may be a decision that compromises near-term growth, but keeps the brand healthier over the long term.
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