Japan's Yamaha Motor (OTCPK:YAMHF)
has some work to do. Yamaha Motor is the second-largest motorcycle
manufacturer in the world, and the largest manufacturer of outboard
marine motors, but the company has been struggling to generate profits
in the developed world while seeing its primary rival Honda Motor (HMC) grab share in key emerging markets.
Yamaha
Motor isn't giving up without a fight. The company has been
aggressively refreshing its product lineup in both North America and the
emerging markets, and is intensifying its marketing efforts in key
areas like Indonesia and India. If Yamaha Motor can reverse its share
losses and shore up profitability in the developed world, the shares
could post some very solid gains from here.
Readers should note
that the Yamaha Motor ADR isn't as liquid as investors might like. I
would advise those interested in buying the shares to buy the Japanese
shares if possible, or at least use limit orders if going with the ADRs.
Please read the full article here:
Can Yamaha Motor Reverse Its Skid?
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