Sunday, January 26, 2014

Seeking Alpha: Can Yamaha Motor Reverse Its Skid?

Japan's Yamaha Motor (OTCPK:YAMHF) has some work to do. Yamaha Motor is the second-largest motorcycle manufacturer in the world, and the largest manufacturer of outboard marine motors, but the company has been struggling to generate profits in the developed world while seeing its primary rival Honda Motor (HMC) grab share in key emerging markets.

Yamaha Motor isn't giving up without a fight. The company has been aggressively refreshing its product lineup in both North America and the emerging markets, and is intensifying its marketing efforts in key areas like Indonesia and India. If Yamaha Motor can reverse its share losses and shore up profitability in the developed world, the shares could post some very solid gains from here.

Readers should note that the Yamaha Motor ADR isn't as liquid as investors might like. I would advise those interested in buying the shares to buy the Japanese shares if possible, or at least use limit orders if going with the ADRs.

Please read the full article here:
Can Yamaha Motor Reverse Its Skid?

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