A lot of companies are trying to build models around enterprise SaaS, but talking about "the next" Salesforce.com (CRM), NetSuite (N), or Marketo (MKTO) is a lot easier than living up to it. That brings me to Vocus (VOCS), a small-cap SaaS public relations and marketing company that has been having a rough go of it.
I
decided to look into Vocus to see if the Street's opinion of the
company was too bearish. Given the weak trends in bookings and revenue
and the uncertain value proposition that the company offers, not to
mention its weakening legacy PR business, I'm not sure that's the case.
It doesn't take all that much growth to drive a much higher fair value
than today's price, but I'm not sure the company can manage all that
much growth without some extensive changes.
Read the full article here:
Vocus May Struggle To Exceed Even Modest Expectations
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