When Heinz (NYSE:HNZ) drew a premium-priced buyout bid from 3G Capital and Berkshire Hathaway (NYSE:BRK.A, BRK.B),
investors got giddy about revaluing the entire packaged food sector.
Unfortunately, that looks a bit indiscriminate when it comes to General Mills (NYSE:GIS).
While this isn't a bad business per se, nor is it one where a buyer
couldn't find some room for improvement - it doesn't have the same sort
of brands, market share or international profile. General Mills' fiscal third quarter earnings weren't bad, but the shares are trading in excess of fair value today and don't look like a great holding at these prices.
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