Everybody complains about marketing, but most of us still respond to it
anyway. With digital/interactive marketing picking up where print and
media have left off, ExactTarget (ET)
is looking to tap into what should be a multi-billion annual market for
cross-channel interactive marketing spending. Like almost every small
tech company, though, there are still ample doubts that ExactTarget can
hit the market - doubts about the real market size/opportunity, doubts
about the exclusivity of the company's approach, and doubts about
likelihood that the company will deliver the strong growth that will be
needed to keep the shares moving.
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ExactTarget Needs A Decade Of Exceptional Growth To Hit Its Targets
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