I go back a long way with Gordmans Stores (GMAN).
When I was a little kid, the local Richman Gordman had a kids play area
with these huge (to a 4-yr-old) fiberglass animals that you could climb
on/through, slide down, and otherwise amuse yourself with. The play
area was always pretty full, and I think Richman Gordman was locally
popular if for no other reason than mothers could do some shopping
(these were the days when you actually could leave kids unattended to
play) while their shrieking hellions amused themselves without bothering
other shoppers.
Fast forward all too many years, and it's worth
asking if the U.S. retail scene really needs yet another shopping
destination. In the case of Gordmans, I think there could be something
here - the company is trying to combine discount store pricing with a
specialty store "feel," and shoppers have proven over and over again
that they love that combination. With a good balance sheet, an
economically attractive store model, and a solid expansion plan, these
shares may just be a discount themselves today.
Please continue reading here:
Gordmans Stores Looking To Carve Out A Niche In The Cutthroat Retail World
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