Tuesday, June 4, 2013

Investopedia: Salesforce.com Doesn't Wait Long To Build Its Marketing Cloud

It was less than two weeks ago when I speculated (as many others have as well) that Salesforce.com (NYSE:CRM) was preparing to do an acquisition to expand and build its marketing cloud capabilities. At the time I also suggested that cross-channel digital marketing specialist ExactTarget (NYSE:ET) could be a credible target. On Tuesday morning both of those predictions came home to roost, as Salesforce.com announced an all-cash bid for ExactTarget.

To read the full article, please follow this link:

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