Wall Street is a quarter-to-quarter world, and that means analysts are always going to obsess over the unit and ASP numbers for Apple's (Nasdaq:AAPL)
iPhone and iPad. What I think is more important to consider, though, is
the future path of Apple's margins. The inexorable reality for consumer
electronics companies is lower ASPs and lower margins, and lower
margins are never good for stocks. Even conservative free cash flow
growth assumptions suggest Apple shares are much too cheap now, but the
realities of holding shares in a company facing persistent margin
erosion may mean that it's a long path to reaping that value.
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http://www.investopedia.com/stock-analysis/072413/whats-glide-path-apples-margins-aapl-bbry-chl-pay.aspx
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